About us

Reconnecting with core human needs

Today's society, despite its advancements, seems to struggle in supporting the three essential pillars of human well-being:

  • Belonging: High-pressure, often isolating work cultures frequently undermine our deep, primordial need for community and connection

  • Movement: Our increasingly sedentary, screen-bound lives contradict our biological need for physical activity

  • Mental Health: The modern workplace damages our mental health because it forces us to be constantly stressed, sit still for too long indoors, and feel powerless, directly going against the active, social, and autonomous lives we are naturally wired to lead

  • Nutrition: The abundance of processed, low-quality food makes sustained, optimal nourishment a daily challenge

We believe true success comes from aligning the workplace with what makes us thrive as human beings. We're moving beyond quick fixes and temporary perks. Our goal is to shift the workplace to be more in line with the long-term needs of every employee by consciously creating an environment that supports good mental health, optimal movement, nutrition, and a true sense of belonging.

We are fostering a culture where every person can find deeper fulfilment and contribute their best work because their fundamental human needs are being honoured.

Our journey began through both Jimmy & Anita being part of the 18-year success of a leading digital marketing agency. What stood out wasn't just the work, but the profound impact of happiness and high employee engagement on both the business and its people.

This experience led to a crucial realisation: the standard, modern workplace often clashes with the fundamental human needs that genuinely drive long-term satisfaction, success and good health.

Many companies attempt to shortcut meaningful remedies or superficially "paper over the cracks" with transactional perks and gimmicks that ultimately lack depth.

While successful companies may offer attractive benefits, their true advantage lies elsewhere: they focus on the human element in its truest sense. This involves a culture that is genuinely lived and breathed—from the leadership right down to the entry-level staff.

In its simplest form, it's a workplace built on people who care about one another and the company itself.

Jimmy McCann

Jimmy's story began in 2007 at a four-person digital marketing agency. He quickly proved his ability to build and scale, taking the SEO team from a single individual to over 70 specialists.

This foundational experience revealed the true power of a positive, people-first work culture, leading not only to professional success but also to lasting personal bonds.

After accepting a sprint triathlon challenge from founder Ian Harris, Jimmy's passion for endurance sport soared. Achieving a sub-12 hour Ironman at the Nice World Championships reshaped his understanding of human potential.

Alongside Anita, this passion evolved into a holistic philosophy. We now champion the combined power of positive movement and exceptional nutrition as a proactive defense against disease and mental health struggles.

Our Mantra: Prevention Over Cure. We are committed to helping you harness your inner strength for a healthier, more resilient life.

Anita Klinkosz

Although always active, Anita struggled for years to find a sport or activity that truly resonated - something that could bring lasting joy, vitality, and purpose into her life. Through triathlon, she discovered not only a passion for movement but also a powerful source of health, holistic wellbeing, and community connection.

This journey reshaped the way she views how we live and work today. Inspired by the strength, balance, and support she found in endurance sport, Anita is committed to challenging traditional work environments and advocating for lifestyles that integrate movement, community, and overall wellness.

With a strong understanding of biochemistry and nutrition, she focuses on a science-based yet holistic perspective to health and longevity. Anita strives to use the lessons learned from her triathlon experience to help create healthier, more connected communities and workplaces where people can thrive - mind, body, and spirit.